• What is a brochure?

    Sometimes you don't need a whole book to tell you how to do something. Companies often write simple instruction sheets or brochures that outline how to assemble their product or how to use it properly.

    These types of brochures tell how to do something or explain how something works using simple descriptions, diagrams, or lists of steps. They are intended for readers who don't need to know absolutely everything on a subject but do need the basics. Unlike software or an automobile, some products don't need a hefty instruction manual. A simple brochure will do.

    Example Brochure Layouts

    Task:

    Create a brochure that educates and explains about an Art Period or Movement .The brochure is not an indepth study of the topic but it should give enough information that the reader can understand the key ideas, artists and information about the period. 

    In addition to what your brochure says, you must decide the best format to present your information. Different formats work best for brochures with lots of text, lots of pictures, small blocks of text, lists, charts, or maps. You'll need to find the format that works best for your information.

    Checklists:

    Brochure Checklist - General
    Many of the items in this list are optional. You must decide which ones are appropriate for your brochure.
    • Layout (Example Brochure Layouts, or you may use a template from Google Docs):
      • Headline that states the name of style
      • Subheads.
      • Short, easy to read blocks of text.
      • Lists, charts.
      • Graphic Image(s) (including purely decorative elements).
    • Information
      • country where the art movement originated
      • influential artists from that period
      • examples of work
      • Characteristics of that art movement
      • Historical events that parallel with the art period if applicable
      • Examples of the artwork from that time or period
      • Map of country or area where the art originated

    • Web Pages  for more info
    • References for where you got our information

    Steps:

    1. Log on and choose a brochure template to begin. Mrs. Sterling has given you a template on Google Drive that you may choose or design it from scratch.  If you have been assigned a group, together you should choose a template for your brochure, and agree on it. Look at sample brochures templates, to see which one best suites the information you need to include.. Identify those that have a style or format you might like to imitate or borrow. See how much detail each type of brochure includes.
    2. If working indiv, simply create a new document, OR from template, then rename as your own. If working as a group, one person from the group should 'create new document>from template, select the template and title it 'the art style name -class ' (example: Impressionism -6B). Share it with the other group members. 

    3. Using the Brochure Checklist, list the major components of your brochure. Mark out any components you wish to omit from your brochure. Write headlines and subheads. Write the descriptive text. Make lists.
    4. Organize the information/content that needs to be included in your brochure. (research, make an outline)
    5. Plan which group members will be assigned what part of the brochure if applicable.
    6. Research your topic. Use the materials provided in the classroom or from other sources to gather more details about your topic.  Must the content be completed in a certain order?
    7. Plan how you want your brochure to look — including any graphics you think you want to include. Try out different formats to fit your text. Edit your text to fit your layout. Experiment.
    8. Print your final design and fold as necessary.

    Evaluation:

    Your teacher and your classmates will use the criteria listed in the Brochure Checklist accompanying this lesson to see how well you have presented your topic. You will be using the same criteria to judge the work of your classmates and providing input to your teacher. Not everyone will agree on the effectiveness of a single brochure but if you have done your job well, most readers will agree that your brochure gives them the information they want and need and is easy to follow. For how-to type brochures your teacher may have other students follow your instructions to complete your project or task. If most students can easily follow your instructions, you've probably done a good job.
     

    Conclusion:

    The brochure as an educational device and must present information in a clear, organized manner. It should give enough information that the reader can understand the process or reproduce the project. When explaining infomation, the format of the brochure is especially important. You will probably want to present information in a chronological (1, 2, 3...) order. In explaining a complicated process you need to boil it down to its most important elements — leave lengthy explanations and detailed descriptions for the textbooks and research papers.